Video Mapping
Video mapping is the next exciting step in delivering bespoke visual content. It involves transforming the interior or exterior surfaces of an object, such as a building, into a surface for video projection. A versatile and intriguing technology, effective video mapping can create incredible visuals full of colour and fluidity. Through the process, static objects can come alive.
Video mapping isn’t about making your audience believe the content is there. It’s not about convincing someone. Video mapping is about delighting them. It can add extra dimensions to both the displayed content and an environment. It’s much more engaging to project video onto a building rather than displaying on a screen.
Video mapping isn’t just about dimensions, it’s also about engaging your audience. But what other benefits does it provide?
It’s immersive. When environments come alive, the distance between an audience and what they’re watching disappears. They find themselves inside your brand experience.
It’s bespoke. You choose the event. You choose the images. You choose the surface for projection.
Projection is easy to transport and setup. There’s no need for complicated sets here, just light. And light is weightless.
It reduces event setup price. Rather than hiring a huge screen, why not hire a projector and use a building?
It saves time. There is no need to decorate entire surfaces for an event.
It bypasses venue-specific problems. Poor access, small doors, low ceilings – you can sidestep all of these issues with video mapping.
It’s also often combined with audio to create some sort of narrative, be it for advertorial or exhibition purposes.
